ProposefulAn SEO plan for a kitchen fitting firm
A search consultancy shows a Bristol kitchen fitter where it appears in search today and what the sites above it have, then sets out twelve weeks of work to close the gap.
- Sent by
- A search consultancy
- Written for
- A kitchen fitting firm in Bristol
- Document
- Plan
- Interactive parts
- Search tabs and a position chart
Inside the document
These are screenshots of the published page. Pick a part to see it.
The brief
The firm's own site shows good work, yet it sits on the second page for most of the searches its customers use. The consultancy wanted the owner to see the gap in a few minutes on a phone and agree the plan on the first call.
So the document opens with a short summary in the owner's terms. The search results come next, each as a figure the owner can check against their own phone.
Background
Google's help pages for business profiles say that how well known a business is plays a part in local ranking, drawing on information such as links to its website and the number of reviews it has.1 That is why the plan compares the fitter with the sites outranking it.
Google also says it uses the mobile version of a site's content for indexing and ranking.2 A plan about search that reads well on a phone makes the point without having to say it.
- Google Business Profile Help, "Tips to improve your local ranking on Google"
- Google Search Central, "Mobile site and mobile-first indexing best practices"
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