Sample document. The firms in it are described by their trade, and every figure is illustrative.

Audit for a plumbing and heating firm

What happens when a customer rings

Eight test calls across one week, followed from the first ring to a booked visit.

Prepared for
A plumbing and heating firm, Leeds
Prepared by
A call-answering service
Date
2 to 8 November 2026

Summary

Your number is easy to find and your team is friendly on the phone. The gap is the calls that arrive while everyone is on a job, and the evenings, when a caller hears voicemail and has no other way to book.

Three of our eight test calls reached a person. Four went to voicemail and one rang out. Nothing here needs a new website.

Test calls

3 of 8
Calls answered
4
Went to voicemail
1
Rang out
0
Same-day call backs

Source Test calls placed 2 to 8 November 2026

What happened on each call

WhenWhat happenedCall back
Mon 8:10amAnswered by the office. Visit offered for Wednesday.Not needed
Tue 11:30amVoicemail after six rings. Message left.Next day, 9:40am
Wed 2:05pmAnswered by an engineer on site, who asked us to ring the office.None
Thu 12:45pmVoicemail. Message left.None
Fri 9:15amAnswered by the office. Visit offered for Monday.Not needed
Fri 6:40pmVoicemail with no option to book.Next day, 10:05am
Sat 10:20amRang out after twelve rings.None
Sun 4:30pmVoicemail. Message left.Monday, 8:30am

Source Test calls placed 2 to 8 November 2026

Calls by outcome

Eight test calls (calls)
01234AnsweredAnswered: 33VoicemailVoicemail: 44Rang outRang out: 11

Source Test calls placed 2 to 8 November 2026

Today and with cover

Today

  • Calls during jobs go to voicemail
  • Evening callers can only leave a message
  • Call backs come the next day or not at all

With call cover

  • Every call answered in your firm's name
  • Urgent jobs passed to the on-call engineer
  • Bookings go straight into your diary
What a caller experiencesIllustrative

Priorities

  1. Answer calls during working hours. A trained receptionist picks up when the office line is busy or unanswered.
  2. Give evening callers a way to book. Callers choose a slot in your diary and get a text to confirm it.
  3. Call back every message the same day. Messages arrive by text with the caller's job and postcode.

Next steps

A 20-minute call to go through the findings

Then

  1. A two-week trial on your main number